TNA Presents a Journey Through Time and Transformation
Be Here Now isn’t just a lyric video; it’s an extraordinary cinematic exploration of George Harrison’s timeless message, crafted with unparalleled care, vision, and innovation. Directed, produced, and animated by The Newton Agency (TNA), this project bridges music, art, and spiritual storytelling into an evocative visual masterpiece.
The Vision and Meaning
The video chronicles George Harrison’s transformative journey—from the dizzying heights of fame and material excess as a Beatle to his spiritual awakening and inner peace. At its heart, Be Here Now is about presence, self-discovery, and the profound beauty of letting go.
Drawing from the Be Here Now book—an icon of spiritual literature—the animation brings its original, sacred assets to life for the first time ever. The Newton Agency gained unprecedented access to these illustrations, marking this project as a historic first. This is not just a video—it’s an artistic resurrection of a cultural cornerstone.
The Craftsmanship
The video’s production was a labor of passion and precision, weaving together an iconic team:
Executive Producers: Dhani Harrison & David Zonshine
Creative Director and Commissioner: Kelly Mahan
Director: Mathew Newton
Art Director: Leah Marie Newton
Production Company: The Newton Agency
Producers: Mathew Newton & Leah Marie Newton
VFX, Animation, and Editor: Christopher Fodera
Assistant Animation: Dani Scaringe
The animation’s visuals reflect the Hindu symbolism and spiritual motifs that inspired Harrison himself. Every detail was designed with intention—from color palettes symbolizing transcendence to transitions representing rebirth and enlightenment. This process transformed each lyric into a portal of meaning, guiding the audience through George’s own metamorphosis.
Why This Project Matters
Be Here Now not only honors Harrison’s legacy but also extends his philosophy to a new generation. The Newton Agency captured the essence of transformation, reminding us that we are constantly evolving, growing, and rediscovering ourselves.
This video is a celebration of presence, a meditation on truth, and a tribute to the artistry that transcends time. It’s a visual echo of the profound truth George himself lived by: the journey inward is the one that truly matters.
Through animation, art direction, and storytelling, Be Here Now becomes more than just a video—it’s a living piece of history, brought to life by The Newton Agency with unmatched creativity and reverence.
